Remember In Your Face and Face In The Crowd marketing from earlier. Let's look at how In Your Face advertisers work their magic.

Have you ever seen just one ad for a major product in a day? Just one McDonalds or Disney commercial in a night of watching TV? Have you ever seen a major advertiser like Budweiser limit themselves to one show or one channel per night?

The answer to all of those is going to be "no," unless you've been living in a cave. The reason for it is that they want to make impressions. They want to pound their image or message into your brain so hard that you're not going to forget it. See, you're not likely to hop up from the couch in the middle of Seinfeld to run out and buy a new Hyundai. But if they do their job, the people who are in the market for a new car may just stop by the Hyundai dealer a couple of days later to check out a Sonata.

Think about it. If I said "two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun," you could tell me the product. Why? Because you heard that phrase and saw that burger ten times a day for three months. I'm probably making you hungry for a Big Mac right now.